UNICEF / BREASTFEEDING NEW GUIDELINE

11-Apr-2018 00:02:41
The World Health Organization (WHO) and UNICEF today issued new ten-step guidance to increase support for breastfeeding in health facilities that provide maternity and newborn services. Breastfeeding all babies for the first two years would save the lives of more than 820,000 children under age 5 annually. UNIFEED / FILE
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STORY: UNICEF / BREASTFEEDING NEW GUIDELINE
TRT: 02:41
SOURCE: UNIFEED
RESTRICTION: PLEASE CREDIT UNICEF FOOTAGE ON SCREEN
LANGUAGE: ENGLISH / NATS

DATELINE: 11 APRIL 2018, NEW YORK CITY / FILE
SHOTLIST
11 APRIL 2018, NEW YORK CITY

1. Exterior, United Nations Children’s Fund
2. SOUNDBITE (English) Victor Aguayo, Chief of Nutrition, United Nations Children’s Fund (UNICEF):
“We want to make of the protection of breastfeeding and the promotion of breastfeeding a universal practice that are not just limited to a few hospitals or a few maternities. Protecting breastfeeding, promoting breastfeeding needs to be the norm in every single maternity, every single health facility.”

FILE – UNICEF – 28 MAY 2012, RWANDA

3. Various shots, mothers breastfeeding babies

FILE – UNICEF – 21 MAY 2014, MINGAKAMAN, JONGLEI STATE, SOUTH SUDAN

4. Wide shot, midwife walking from the UNICEF health center carrying a medical equipment to check the baby and the mother
5. Various shots midwife checking on the baby with a stethoscope

11 APRIL 2018, NEW YORK CITY

6. SOUNDBITE (English) Victor Aguayo, Chief of Nutrition, United Nations Children’s Fund (UNICEF):
“It is extremely importance, one because breastfeeding protects lives. Breastfeeding is saving thousands of children’s lives every year, year in, year out. It also promotes healthy growth in children. Children grow taller, children are less likely to be overweight and obese later in life. It promotes brain development, but it also protects women’s health, the health of the mothers’. Breastfeeding is associated with lower risk of various cancers, breast cancer and obesity in women. So there are many reasons to protect and promote breastfeeding.”

FILE – UNICEF – 31 OCTOBER 2013, BOROMA, SOMALIA

7. Med shot, women outside Dila Health Centre
8. Various shots, mothers with babies at the health centre

FILE – UNICEF – 01 AUGUST 2013, OKURA, GAMBELLA, ETHIOPIA

9. Close up, baby at health post Okura village
10. Wide shot, women at health post Okura village

11 APRIL 2018, NEW YORK CITY

11. SOUNDBITE (English) Victor Aguayo, Chief of Nutrition, United Nations Children’s Fund (UNICEF):
“Women should be supported to breastfeed wherever they need to breastfeed and we should see that as a norm. So start to get use to the idea that breastfeeding it the best starting life. We need to support women who choose to breastfeed to breastfeed where and when they need to breastfeed, be it in public place, be it in a private place, be it in the workplace as well. We also need to make our workplace breastfeeding friendly. We need to support women to combine working life with their breastfeeding practice.”

FILE – UNICEF – 01 JUNE 2012, SHIVPURI DISTRICT, MADHYA PRADESH, INDIA

12. Med shot, Gagan Gupta, UNICEF Health Specialist with Dr. Priyanka at the Special Newborn Care Unit
13. Med shot, nurse speaking with patient at the Shivpuri district hospital
14. Med shot, woman and boy looking at a newborn
15. Close up, child sleeping
STORYLINE
The World Health Organization (WHO) and UNICEF today issued new ten-step guidance to increase support for breastfeeding in health facilities that provide maternity and newborn services. Breastfeeding all babies for the first two years would save the lives of more than 820,000 children under age five annually.

Speaking to reporter in New York today (11 Apr), UNICEF’s Victor Aguayo, said “we want to make of the protection of breastfeeding and the promotion of breastfeeding a universal practice that are not just limited to a few hospitals or a few maternities.”

He added “protecting breastfeeding, promoting breastfeeding need to be the norm in every single maternity, every single health facility.”

On the importance of breastfeeding, Aguayo said that breastfeeding protects lives and also promotes healthy growth in children.

He explained “children grow taller, children are less likely to be overweight and obese later in life. It promotes brain development.”

Aguayo also noted that breastfeeding protects women’s health, the health of the mothers’, adding that “breastfeeding is associated with lower risk of various cancers, breast cancer and obesity in women.”

Asked about the challenges that women face in breastfeeding in public space in some of the western countries, Aguayo said “women should be supported to breastfeed wherever they need to breastfeed and we should see that as a norm.”

He added “we need to support women who choose to breastfeed to breastfeed where and when they need to breastfeed, be it in public place, be it in a private place, be it in the workplace as well. We also need to make our workplace breastfeeding friendly. We need to support women to combine working life with their breastfeeding practice.”

The new ten-step guidance describes practical steps countries should take to protect, promote and support breastfeeding in facilities providing maternity and newborn services. They provide the immediate health system platform to help mothers initiate breastfeeding within the first hour and breastfeed exclusively for six months.

It also describes how hospitals should have a written breastfeeding policy in place, staff competencies, and antenatal and post-birth care, including breastfeeding support for mothers. It also recommends limited use of breastmilk substitutes, rooming-in, responsive feeding, educating parents on the use of bottles and pacifiers, and support when mothers and babies are discharged from hospital.

According to UNICEF, breastfeeding is vital to a child’s lifelong health, and reduces costs for health facilities, families, and governments. Breastfeeding within the first hour of birth protects newborn babies from infections and saves lives. Infants are at greater risk of death due to diarrhoea and other infections when they are only partially breastfed or not breastfed at all. Breastfeeding also improves IQ, school readiness and attendance, and is associated with higher income in adult life. It also reduces the risk of breast cancer in the mother.
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