ROGER FEDERER / GOODWILL AMBASSADOR

03-Apr-2006
Roger Federer, the No. 1 tennis player on the ATP circuit and a passionate advocate for children, was appointed UNICEF's newest Goodwill Ambassador today. UNICEF

Available Language: Original
Type
Language
Format
Acquire
/
Original
Other Formats
Description
STORY: FEDERER / GOODWILL AMBASSADOR
TRT: 2.32
SOURCE: UNICEF
RESTRICTIONS: NONE
DATELINE: 3 APRIL 2006, NEW YORK CITY

SHOTLIST:

1. Tilt down, exterior, UNICEF House
2. Wide shot, conference room UNICEF
3. Med shot, Roger Federer
4. SOUNDBITE (English) Ann M. Veneman, Executive Director, UNICEF:
"He shares UNICEF's belief in the power of sports to improve both mind and body and to teach important life lessons about respect, leadership and cooperation. His vision, his committment and his energy will be vital as UNICEF increasingly uses sports to help achieve results for children."
5. Med shot, Roger Federer approaching podium
6. SOUNDBITE (English) Roger Federer, UNICEF Goodwill Ambassador and No.1 tennis player on ATP circuit:
"I've been lucky, I've been lucky in life, and able to pursue my passion for tennis since I was six years old. It's important to me to help the many children throughout the world who do not have the basic resources they need. My parents have always stressed the importance of giving back and I am fortunate to have the opportunity to do so."
7. Med shot, audience listening
8. SOUNDBITE (English) Roger Federer, UNICEF Goodwill Ambassador and No.1 tennis player on ATP circuit:
"I visited the children in the hospital (South Africa) and there were these two-year-olds sitting in a crib with HIV and AIDS and they had no chance, they look so cute and yet you ask yourself, what can I do? It's like you know, tsunamis happening everyday, but I feel people sometimes don't know that we have a problem everyday and I obviously hope I can have a little bit of an impact to address those issues in the near coming future."
9. Wide shot, Ogi
10. SOUNDBITE (English) Adolph Ogi, Special Adviser to the Secretary-General on Sport for Development and Peace:
"The children of today will guide the world of tomorrow. And to be able to guide the world in a better way we need the best school of life and the best school of life is sport. In sport you learn to win without thinking you're the best. You learn to lose without thinking that's the end."
11. Med shot, Veneman pinning Federer with UNICEF pin

STORYLINE:

Roger Federer, the No. 1 tennis player on the ATP circuit and a passionate advocate for children, was appointed UNICEF's newest Goodwill Ambassador today.

Like Goodwill Ambassadors such as David Beckham, Youssou N'dour, Vanessa Redgrave, Roger Moore and the late Danny Kaye and Audrey Hepburn, Federer will support UNICEF in its efforts to bring attention and resources to the world's most vulnerable children.

"I am honored to join the ranks of UNICEF's Goodwill Ambassadors," Federer said. "I've been lucky in life, and able to pursue my passion for tennis since I was six years old. It's important to me to help the many children throughout the world who do not have the basic resources they need."

Federer has used his victories on the court to remind the world that children count. In 2003, he established the Roger Federer Foundation to fund projects benefiting disadvantaged children, primarily in South Africa where his mother was raised, and to promote sports for young people.

In 2005, he joined UN Secretary-General Kofi Annan and Adolph Ogi, Special Adviser to the Secretary-General on Sport for Development and Peace, in launching the 'International Year of Sport and Physical Education'.

As the top player on the ATP circuit, Federer has been proactive in leading charity efforts. Following the devastating tsunami of 2005, the seven-time Grand Slam champion instigated several fundraising initiatives, including the ATP All-Star Rally for Relief.

The unique exhibition event, which benefited UNICEF, featured an unprecedented show of support from the top men's and women's tennis players.
The event launched a global partnership between the ATP and UNICEF called ACE - Assisting Children Everywhere - aimed at harnessing the power of tennis to help ensure the health, education and protection of the world's children.
Series
Category
Creator
UNICEF
Asset ID
U060403c