WIPO / PROPERTY INDICATORS REPORT

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08-Nov-2021 00:02:48
Worldwide trademark-filing activity boomed in 2020, defying a global economic downturn and signaling vibrant entrepreneurship and the introduction of new goods and services in response to the pandemic, according to a new report by the World Intellectual Property Organization (WIPO). WIPO

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STORY: WIPO / PROPERTY INDICATORS REPORT
TRT: 2:48
SOURCE: WIPO
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS

DATELINE: 08 NOVEMBER 2021, GENEVA, SWITZERLAND

SHOTLIST:

08 NOVEMBER 2021, GENEVA, SWITZERLAND

1. Aerial shots, WIPO building exterior
2. Wide shot, WIPO officials at dais
3. SOUNDBITE (English) Marco Aleman, Assistant Director General, World Intellectual Property Organization (WIPO):
“The figures we are releasing today reference to 2020. They capture for the first time how the global intellectual property system has fared as the COVID 19 pandemic unfolded in the spring of last year. In a nutshell, our data show that intellectual property filings were resilient in 2020, despite the deepest economic shock in many decades. Innovators around the world filed around 3.3 million patent applications in 2020, up 1.6 on 2019. Around 13.4 million trademark applications covering 17.2 million classes were filed worldwide in 2020, up - and this is impressive figure – 13.7 on 2019 making an 11th successive year of growth.”
4. Wide shot, WIPO officials at dais
5. SOUNDBITE (English) Carsten Fink, Chief Economist, World Intellectual Property Organization (WIPO):
“We find that the strong growth in global trademark filing activity was driven by robust growth in trademark filings related to advertising and business management. This is probably not so surprising and a longer-term trend, but what we also find is that the growth was driven by pharmaceuticals in a category, which is called surgical, medical, and dental goods, which in the context of the pandemic is the category of trademark filings relating to goods falling into the PPE, into the personal protective equipment categories.”
6. Wide shot, WIPO officials at dais
7. SOUNDBITE (English) Marco Aleman, Assistant Director General, World Intellectual Property Organization (WIPO):
“The analysis of, for example, these technology trends and the analysis of data is the type of contribution we can put at the hands of both policy makers and business actors to inform the decisions.”

STORYLINE:

Worldwide trademark-filing activity boomed in 2020, defying a global economic downturn and signaling vibrant entrepreneurship and the introduction of new goods and services in response to the pandemic, according to a new report by the World Intellectual Property Organization (WIPO).

WIPO’s World Intellectual Property Indicators Report (WIPI) also showed that patent and industrial designs filing activity rebounded in 2020, illustrating the resilience of human innovation even amid the dire global health situation.

Trademark filing activity rose by 13.7 percent, patents by 1.6 percent, and designs by 2 percent according to the WIPI, which compiles new data from some 150 national and regional authorities and shows how innovators, designers, and brands are increasingly relying on intellectual property tools to expand their enterprises and seek new growth.

WIPO Assistant Director General Marco Aleman said, “In a nutshell, our data show that intellectual property filings were resilient in 2020, despite the deepest economic shock in many decades.”

The annual WIPI report collects and analyzes IP data to inform policy makers, business leaders, investors, academics, and others seeking macro trends in innovation and creativity.
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