WHO / DIDIER DROGBA

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18-Oct-2021 00:03:58
Football legend Didier Drogba was today announced as the World Health Organization's Goodwill Ambassador for Sport and Health. Drogba, from Côte d’Ivoire, will support WHO to promote the Organization’s guidance on the benefits of physical activity and other healthy lifestyles, and highlight the value of sports, particularly for youth. WHO

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STORY: WHO / DIDIER DROGBA
TRT: 3:58
SOURCE: WHO
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS

DATELINE: 18 OCTOBER 2021, GENEVA, SWITZERLAND

SHOTLIST:

18 OCTOBER 2021, GENEVA, SWITZERLAND

1. Close up, football
2. Close up, Drogba coaching children
3. Various shots, Drogba warming up with children
4. Various shots, Drogba playing football with children
5. Various shots, Drogba autographing footballs
6. Med shot, Drogba taking photo with children
7. Wide shot, press room
8. SOUNDBITE (English) Dr Tedros Adhanom Ghebreyesus, Director-General, World Health Organization (WHO):
"Didier (Drogba) had the honour of captaining Côte d’Ivoire at three World Cups and scored his country’s first ever goal at a World Cup finals. Twice named African Footballer of the Year, more than 100 goals for country, almost 500 goals for 9 different clubs, including more than 200 at Chelsea, where he remains a hero – Didier is footballing royalty. So, we're proud of you Didier, as always. And more recently, Didier scored a hat-trick in UNICEF’s “Match of Heroes” in Marseille last week. So, he's still playing. His efforts off the pitch are equally impressive, including his role in promoting peace in his home country, and using his name, his profile and his own resources to promote health and fight poverty. I am therefore delighted to welcome Didier Drogba as a WHO Goodwill Ambassador for Sport and Health."
9. Wide shot, Drogba at press conference
10. SOUNDBITE (English) Didier Drogba, Goodwill Ambassador for Sports and Health, World Health Organization (WHO):
"Many people do not have access to health services and non-communicable diseases such as heart disease, stroke, diabetes and severe cancers are rising globally. Furthermore, the world faces grave, complex, and evolving challenges in addressing poverty alleviation, climate change and tackling COVID-19 recovery efforts. In this role as WHO Goodwill Ambassador for this campaign (Healthy 2022 World Cup – Creating Legacy for Sport and Health), I am determined to work in partnership with WHO, FIFA, civil society, the youth, the private sectors and other stakeholders to reach out to as many football fans as possible, using sport as a powerful educational and fun-fuelled tool to promote messages on the benefits of physical activity and other healthy lifestyles and highlight the value of sports, particularly for youth."
11. Wide shot, press room
12. Med shot, Drogba signing agreement
13. Wide shot, agreement brought to Dr Tedros
14. Close up, agreement
15. Med shot, Dr Tedros and Drogba photo op
16. Close up, Drogba
17. Wide shot, WHO emblem on wall in press room

STORYLINE:

Football legend Didier Drogba was today announced as the World Health Organization's Goodwill Ambassador for Sport and Health. Drogba, from Côte d’Ivoire, will support WHO to promote the Organization’s guidance on the benefits of physical activity and other healthy lifestyles, and highlight the value of sports, particularly for youth.

Drogba, well known for his football career at Chelsea and as a two-time African Footballer of the Year (2006 and 2009), has a long track record of participating in various health campaigns such as healthy lifestyles, anti-malaria and HIV prevention and control.

Dr Tedros Adhanom Ghebreyesus, WHO Director-General, hailed Drogba as not only a football legend but a dedicated advocate for the health and sustainable development of communities, and added that his support for WHO can help curb the growing burden of noncommunicable diseases (NCDs) through the promotion of healthy lifestyles, including the benefits of physical activity and sports for all people.

Dr Tedros said, “His efforts off the pitch are equally impressive, including his role in promoting peace in his home country, and using his name, his profile and his own resources to promote health and fight poverty. I am therefore delighted to welcome Didier Drogba as a WHO Goodwill Ambassador for Sport and Health."

During his ambassadorship announcement event at WHO’s Geneva headquarters, Drogba said, "Many people do not have access to health services and non-communicable diseases such as heart disease, stroke, diabetes and severe cancers are rising globally. Furthermore, the world faces grave, complex, and evolving challenges in addressing poverty alleviation, climate change and tackling COVID-19 recovery efforts. In this role as WHO Goodwill Ambassador for this campaign (Healthy 2022 World Cup – Creating Legacy for Sport and Health), I am determined to work in partnership with WHO, FIFA, civil society, the youth, the private sectors and other stakeholders to reach out to as many football fans as possible, using sport as a powerful educational and fun-fuelled tool to promote messages on the benefits of physical activity and other healthy lifestyles and highlight the value of sports, particularly for youth."

Current global estimates show four in five adolescents, and one in four adults, do not do enough physical activity. Increased physical inactivity also negatively impacts health systems, the environment, economic development, community well-being, and quality of life. Regular physical activity, including through sports, helps lower blood pressure and reduce the risk of hypertension, coronary heart disease, stroke, diabetes, and various types of cancer (including breast cancer and colon cancer).

Drogba’s announcement as a WHO Goodwill Ambassador was made during a ceremony to launch the "Healthy 2022 World Cup – Creating Legacy for Sport and Health" partnership between Qatar’s Ministry of Public Health and its Supreme Committee for Delivery and Legacy, WHO and world football’s governing body, FIFA.

Drogba joins other WHO ambassadors including champion Brazilian footballer Alisson Becker; Michael Bloomberg, founder of Bloomberg Philanthropies and three-term Mayor of the City of New York; Cynthia Germanotta, President of the Born This Way Foundation; and former UK Prime Minister Gordon Brown.
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