IFAD / IDRIS ELBA COVID-19

Preview Language:   Original
20-Apr-2020 00:03:32
Actor, filmmaker and humanitarian Idris Elba and actress, model and activist Sabrina Dhowre Elba today launched a new global COVID-19 relief fund on behalf of the United Nations’ International Fund for Agricultural Development (IFAD) in their new roles as IFAD Goodwill Ambassadors.IFAD

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STORY: IFAD / IDRIS ELBA COVID-19
TRT: 3:32
SOURCE: IFAD
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS

DATELINE: 19 DECEMBER 2019, MABOIKANDOH, SIERRA LEONE

SHOTLIST:

1. Wide shot, Sabrina walking with villagers, IFAD staff
2. Wide shot, Sabrina with villagers dancing
3. Wide shot, Sabrina
4. Wide shot, Sabrina dancing with villagers
5. Wide shot, Elbas shaking hands
6. Wide shot, Elbas waving
7. Med shot, female farmer, pan to Idris
8. SOUNDBITE (English) Idris Elba, Actor, filmmaker and Humanitarian:
“There's a real sort of pressure point on what's happening to our environment globally. Climate change is making huge, huge impacts on hunger and starvation. People can't live if the temperature rises. You know, there's so many factors that mean that a lot of people will go through more sufferation. Now, we're at a pivotal point where actually we can change that. We could change that by, you know, the awareness that that we create in time for us to prevent future generations from suffering.”
9. Med shot, pan up, girl with Sabrina
10. SOUNDBITE (English) Idris Elba, Actor, filmmaker and Humanitarian:
“By the time it's 2050, I think the population of Africa is going to double. So that little girl that's standing right there is going to be a grown woman and her children will suffer unless we teach her how to cultivate and she could teach her children. And at this point, you know, everyone's talking about it.”
11. Wide shot, pan over financial services signage
12. Close up, pan right, money being counted
13. Wide shot, banking transactions
14. SOUNDBITE (English) Sabrina Elba, Actress, Model and Activist:
“The impact that IFAD has here in the community, and it's beautiful, it's such an amazing thing. We want to do everything we can to help organizations like IFAD and Global Citizen who are coming in and who really care and whose goals are to legitimately end poverty because we can do it. And I think people think that it feels farfetched. The numbers sound really big. But like you said, they're not, they're not big. And it's something that's very feasible.
15. Wide shot, male farmer planting
16. Wide shot, female farmer in field
17. SOUNDBITE (English) Idris Elba, Actor, filmmaker and Humanitarian:
“The whole world looks towards our leaders, whether you are a leader of your country or our country. So as a leader lead, you know, I mean, lead the world. A lot of people who are poor and can't eat? Change it! You know, donate, you know, tell your countrymen to donate. To African leaders I would say let's step it up. You know, if you're an African leader and you're watching this interview, you have no reason to care what I say. But you should be thinking about what China or America or Russia think of you and what you're doing for your own people.”
18. Various shots, Idris playing soccer with youth

STORYLINE:

Actor, filmmaker and humanitarian Idris Elba and actress, model and activist Sabrina Dhowre Elba today (20 Apr) launched a new global COVID-19 relief fund on behalf of the United Nations’ International Fund for Agricultural Development (IFAD) in their new roles as IFAD Goodwill Ambassadors.

With US$ 40 million in seed money from IFAD, the multi-donor COVID-19 Rural Poor Stimulus Facility aims to raise at least an additional $200 million from governments, foundations and the private sector to lessen the impact of COVID-19 on rural small-scale farmers and producers.

During a visit to Sierra Leone last December, Idris and Sabrina Elba became familiar with the work that IFAD does in rural areas. They met beneficiaries and heard their stories about building income through agriculture.

SOUNDBITE (English) Idris Elba, Actor, filmmaker and Humanitarian:
“There's a real sort of pressure point on what's happening to our environment globally. Climate change is making huge, huge impacts on hunger and starvation. People can't live if the temperature rises. You know, there's so many factors that mean that a lot of people will go through more sufferation. Now, we're at a pivotal point where actually we can change that. We could change that by, you know, the awareness that that we create in time for us to prevent future generations from suffering.”

SOUNDBITE (English) Idris Elba, Actor, filmmaker and Humanitarian:
“By the time it's 2050, I think the population of Africa is going to double. So that little girl that's standing right there is going to be a grown woman and her children will suffer unless we teach her how to cultivate and she could teach her children. And at this point, you know, everyone's talking about it.”

Sierra Leone suffered during the Ebola Crisis in 2014-2015, and rural financial institutions set up with the support IFAD remained open and operating during the crisis.

SOUNDBITE (English) Sabrina Elba, Actress, Model and Activist:
“The impact that IFAD has here in the community, and it's beautiful, it's such an amazing thing. We want to do everything we can to help organizations like IFAD and Global Citizen who are coming in and who really care and whose goals are to legitimately end poverty because we can do it. And I think people think that it feels farfetched. The numbers sound really big. But like you said, they're not, they're not big. And it's something that's very feasible.”

SOUNDBITE (English) Idris Elba, Actor, filmmaker and Humanitarian:
“The whole world looks towards our leaders, whether you are a leader of your country or our country. So as a leader lead, you know, I mean, lead the world. A lot of people who are poor and can't eat? Change it! You know, donate, you know, tell your countrymen to donate. To African leaders I would say let's step it up. You know, if you're an African leader and you're watching this interview, you have no reason to care what I say. But you should be thinking about what China or America or Russia think of you and what you're doing for your own people.”

The COVID-19 Rural Poor Stimulus Facility seeks to carry IFAD’s mission further during the current crisis: help rural small-scale farmers and producers continue to grow their crops, keep their businesses open and maintain access to financial services and markets as their countries go into lockdown and movements are restricted.

The Facility is part of UN Secretary-General Antonio Guterres’ call for urgent and coordinated actions across the UN system in support of putting an end to the global pandemic and reducing its economic and social consequences.
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Creator
IFAD
Alternate Title
unifeed200420b
Asset ID
2543345