WHO / GLOBAL TOBACCO USE

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18-Dec-2019 00:03:55
For the first time, the World Health Organization projected that the number of males using tobacco is on the decline, indicating a powerful shift in the global tobacco epidemic. The findings, published today in a new WHO report, demonstrate how government-led action can protect communities from tobacco, save lives and prevent people suffering tobacco-related harm. WHO

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STORY: WHO / GLOBAL TOBACCO USE
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SOURCE: WHO
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LANGUAGE: ENGLISH / NATS

DATELINE: 17 DECEMBER 2019, GENEVA, SWITZERLAND / FILE

SHOTLIST:

FILE – AUGUST 2015, VIET NAM

1. Med shot, person smoking pipe
2. Close up, cigarette

17 DECEMBER 2019, GENEVA, SWITZERLAND

3. SOUNDBITE (English) Ruediger Krech, Director of the Department of Health Promotion, World Health Organization (WHO):
“For the first time ever, we have less men smoking. And this is so important to us because for the last twenty years it was men smoking more and we never saw a decline. We saw a decline in women's smoking, but never for men.”

FILE- OCTOBER 2013, UKRAINE

4. Various shots, women smoking

17 DECEMBER 2019, GENEVA, SWITZERLAND

5. SOUNDBITE (English) Ruediger Krech, Director of the Department of Health Promotion, World Health Organization (WHO):
“But of course, we cannot be complacent. We need to step up and do more in governance. And that is that we need to still continue stopping advertising for tobacco smoke, which we don't have in all countries yet. We still need, to raise taxes, increase the tax volume. And of course, we should not smoke in public places, for instance. So, these are things that governments need to step up in order to really reach the goal.”

FILE – DATE AND LOCATION UNKNOWN

6. Close up, cigarette packaging

17 DECEMBER 2019, GENEVA, SWITZERLAND

7. SOUNDBITE (English) Alison Commar, Technical Officer, Tobacco Control Unit, World Health Organization (WHO):
“The report shows that 44 million children in the world are using tobacco. This includes smoke tobacco, cigarettes, and smokeless tobacco. There are very similar numbers across the different regions of the world among children.”

FILE – DATE AND LOCATION UNKNOWN

8. Close up, cigarette packaging

17 DECEMBER 2019, GENEVA, SWITZERLAND

9. SOUNDBITE (English) Alison Commar, Technical Officer, Tobacco Control Unit, World Health Organization (WHO):
“Tobacco use among women is in decline globally, but the regions are not all having the same decline. The region that's fallen behind is Europe.”

FILE- OCTOBER 2013, UKRAINE

10. Various shots, people smoking

17 DECEMBER 2019, GENEVA, SWITZERLAND

11. SOUNDBITE (English) Alison Commar, Technical Officer, Tobacco Control Unit, World Health Organization (WHO):
“The report finds that a lot of progress is being made in the Americas. This is the region with the most countries likely to achieve the 30% reduction target. We see from the policy side that policies have been in place for a little longer in this region, and that would help explain why they're having so much success.”

FILE- AUGUST 2016, URUGUAY

11. Various shots, people at kiosk

17 DECEMBER 2019, GENEVA, SWITZERLAND

12. SOUNDBITE (English) Alison Commar, Technical Officer, Tobacco Control Unit, World Health Organization (WHO):
“So, in the Asia region, smoking rates are coming down very well compared to other regions,
but smokeless remains an issue in those countries.”

FILE – AUGUST 2015, VIET NAM

13. Wide shot, woman holding child
14. Med shot, man smoking cigarette

17 DECEMBER 2019, GENEVA, SWITZERLAND

15. SOUNDBITE (English) Alison Commar, Technical Officer, Tobacco Control Unit, World Health Organization (WHO):
“The report shows that declines in tobacco use prevalence are slowest in two regions, the Eastern Mediterranean region and the African region. East Mediterranean region have many countries who are just beginning to work on tobacco control. And in Africa it's a mix of countries who are, have worked on tobacco control for many years and are seeing good results and countries who are just at the beginning of the tobacco epidemic and risk seeing a rising level of tobacco use if they don't put policies in urgently.”

FILE – AUGUST 2016, MOLDOVA

16. Med shot, man smoking in bar

STORYLINE:

For the first time, the World Health Organization projected that the number of males using tobacco is on the decline, indicating a powerful shift in the global tobacco epidemic. The findings, published today in a new WHO report, demonstrate how government-led action can protect communities from tobacco, save lives and prevent people suffering tobacco-related harm.

During nearly the past two decades, overall global tobacco use has fallen, from 1.397 billion in 2000 to 1.337 billion in 2018, or by approximately 60 million people, according to the WHO global report on trends in prevalence of tobacco use 2000-2025 third edition.

This has been largely driven by reductions in the number of females using these products (346 million in 2000 down to 244 million in 2018, or a fall over around 100 million).

Over the same period, male tobacco use had risen by around 40 million, from 1.050 billion in 2000 to 1.093 billion in 2018 (or 82 percent of the world’s current 1.337 billion tobacco users).

But positively, the new report shows that the number of male tobacco users has stopped growing and is projected to decline by 2 million fewer male users come 2020 (or 1.091 billion) compared to 2018 levels, and 5 million less by 2025 (1.087 billion).

By 2020, WHO projects there will be 10 million fewer tobacco users, male and female, compared to 2018, and another 27 million less by 2025, amounting to 1.299 billion. Some 60 percent of countries have been experiencing a decline in tobacco use since 2010.

Dr Ruediger Krech, Director of Health Promotion at WHO said “we cannot be complacent. We need to step up and do more in governance. And that is that we need to still continue stopping advertising for tobacco smoke, which we don't have in all countries yet. We still need, to raise taxes, increase the tax volume. And of course, we should not smoke in public places, for instance. So, these are things that governments need to step up in order to really reach the goal.”

Despite such gains, progress in meeting the global target set by governments to cut tobacco use by 30 percent by 2025 remains off track. Based on current progress, a 23 percent reduction will be achieved by 2025. Only 32 countries are currently on track to reach the 30 percent reduction target.

The report also found that approximately “44 million children in the world are using tobacco. This includes smoke tobacco, cigarettes, and smokeless tobacco. There are very similar numbers across the different regions of the world among children,” according to Alison Commar, a technical officer at WHO’s Tobacco Control Unit.

The number of women using tobacco in 2018 was 244 million. By 2025, there should be 32 million fewer women tobacco users. Most gains are being made in low- and middle-income countries, but Commar said Europe has “fallen behind.”

WHO’s South East Asian Region has the highest rates of tobacco use, of more than 45 percent of males and females aged 15 years and over, but the trend is projected to decline rapidly to similar levels seen in the European and Western Pacific regions of around 25 percent by 2025. The Western Pacific Region, including China, is projected to overtake South East Asia as the region with the highest average rate among men.

Fifteen countries in the Americas are on track to reach the 30 percent tobacco use reduction target by 2030, making it the best performing of WHO’s six regions.

SOUNDBITE (English) Alison Commar, Technical Officer, Tobacco Control Unit, World Health Organization (WHO):
“The report finds that a lot of progress is being made in the Americas. This is the region with the most countries likely to achieve the 30% reduction target. We see from the policy side that policies have been in place for a little longer in this region, and that would help explain why they're having so much success.”

WHO said more and more countries are implementing effective tobacco control measures, which are having the desired effect of reducing tobacco use. WHO said that tobacco taxes not only help reduce tobacco consumption and health-care costs, but also represent a revenue stream for financing for development in many countries.

Every year, more than eight million people die from tobacco use, approximately half of its users. More than seven million of those deaths are from direct tobacco use while around 1.2 million are due to non-smokers being exposed to second-hand smoke. Most tobacco-related deaths occur in low- and middle-income countries, areas that are targets of intensive tobacco industry interference and marketing.

The WHO report covers use of cigarettes, pipes, cigars, waterpipes, smokeless tobacco products (like bidis, cheroots and kretek) and heated tobacco products. Electronic cigarettes are not covered in the report.
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