SOMALIA / PUBLIC AWARENESS STRATEGY

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18-Feb-2019 00:02:34
The Federal Government of Somalia (FGS) launched Sunday (17 Feb) a three-year-long national strategy to enhance awareness of its key policy agendas and initiatives among the Somali people at a high-level donor’s conference in the national capital. UNSOM

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STORY: SOMALIA / PUBLIC AWARENESS STRATEGY
TRT: 2:34
SOURCE: UNSOM
RESTRICTIONS: NONE
LANGUAGE: ENGLISH /SOMALI /NATS

DATELINE: 17 FEBRUARY 2019, MOGADISHU, SOMALIA

SHOTLIST:

1. Wide shot, participants attending the conference
2. Various shots, conference
11. SOUNDBITE (Somali) Dahir Gelle, Minister of Information of the Federal Government of Somalia:
“We expect that this strategy will foster unity and harmony which is good for the socio-economic development of the country. We should be able to resolve our differences through dialogue. This is what the Somalis are interested in, and it will be the main priority of the government. We will commit our energies and resources to this.”
12. Close up, Somali youth at the conference
13. Close up, Gelle listening
14. Med shot, Uganda's Ambassador to Somalia, Turyamuhika
15. SOUNDBITE (English) Abdirahman Jibril Hosh, Minister of Constitutional Affairs of the Federal Government of Somalia:
“In the end it will be only the Somali people who will defeat Al-Shabaab, and the good thing that the Ministry of Information has been doing is the reaching out to the youth because statistics show us that about 70 percent of our population are youth. And unless we get to those youth and get their hearts and minds, we will not be able to defeat terrorism.”
16. Wide shot, participants listening
17. Close up, Hosh, listening at the conference
18. Close up, Gelle, listening
19. Med shot, participants
20. SOUNDBITE (English) Carlos Araujo, Chief of Strategic Communication and Public Affairs Group, United Nations Assistance Mission in Somalia:
“We welcome today's launch of the Ministry of Information’s National Strategy for Public Awareness campaign, and the Mission takes this opportunity to reaffirm its commitment to support the implementation of the strategy over the next three years.”
21. Close up, participants at the conference
22. SOUNDBITE (English) Simon Mulongo, Deputy Special Representative of the Chairperson of the African Union Commission (DRSCC) for Somalia:
“AMISOM is committed to support the federal government and the federal member states in this area in enhancing the stability of this country. And as we consolidate the gains in terms of security, this peace is going to be a rallying point of messaging against the narrative by the negative forces.”
23. Med shot, participants leaving after the opening

STORYLINE:

The Federal Government of Somalia launched Sunday (17 Feb) a three-year-long national strategy to enhance awareness of its key policy agendas and initiatives among the Somali people at a high-level donor’s conference in the national capital.

Known as the National Strategy for Public Awareness 2018-2021, the document will be implemented at the federal and state levels under the guidance of the federal Ministry of Information, Culture and Tourism.

“We expect that this strategy will foster unity and harmony which is good for the socio-economic development of the country. We should be able to resolve our differences through dialogue,” said the federal Minister of Information, Dahir Mahmud Gelle, during the conference, which was attended by FGS ministers, officials of five federal member states, United Nations and African Union officials, and members of the diplomatic corps.

Under the plan, the FGS is expected to carry out robust public awareness campaigns in the media and also work closely with community associations to help promote trust between the government and the public on a wide range of issues, including security matters.

The federal Minister of Constitutional Affairs, Abdirahman Jibril Hosh, said the strategy will also provide an opportunity to highlight the achievements of the government, while at the same time appealing to the country’s youth to shun violent extremism.

“In the end, it will be the responsibility of the Somali people to defeat Al-Shabaab and it is the reason why we are reaching out to the youth. Statistics indicate that about 70 percent of our population is youth, and unless we win their hearts and minds we will not be able to defeat terrorism,” the minister stated.

The unveiling of the strategy was welcomed by UN officials and other international partners who reiterated their commitment to support the federal government and the federal member states achieve their goals of promoting patriotism, volunteerism and national cohesion, among other objectives.

“We welcome today’s launch of the Ministry of Information’s National Strategy for Public Awareness campaign, and the mission takes this opportunity to reaffirm its commitment to support the implementation of the strategy over the next three years,” said Carlos Araujo, chief of the Strategic Communications and Public Affairs Group of the United Nations Assistance Mission in Somalia.

The Deputy Special Representative of the Chairperson of the African Union Commission for Somalia, Simon Mulongo, also expressed confidence that the strategy will help the federal government, its security forces and key stakeholders to counter extremism.
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UNSOM
Alternate Title
unifeed190218b
Asset ID
2358332