UNifeed: WORLD MALARIA DAY / ADVANCER

WORLD MALARIA DAY / ADVANCER

On World Malaria Day April 25, the Roll Back Malaria (RBM) Partnership will kick-start its "Counting malaria out" campaign. This 2-year campaign will intensify global efforts to reach the first important malaria milestone by 2010 and to strengthen systems in endemic countries for the long haul of sustained malaria control and elimination. UNTV/ WHO/ RBM

Duration:03:01Date:23 April 2009

Categories:

United Nations Television, World Health Organization, HEALTH, DISEASE PREVENTION AND CONTROL

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Full Script

STORY: WORLD MALARIA DAY / ADVANCER
TRT: 3.01
SOURCE: UNTV/ WHO/ ROLL BACK MALARIA
RESTRICTIONS: NONE
LANGUAGE: ENGLISH/ NATS

DATELINE: 21 APRIL 2009, NEW YORK CITY/ APRIL 2008, ANGOLA / MAY 2008, MOZAMBIQUE/ 2008, ZIMBABWE

SHOTLIST:

FILE - WHO/ ROLL BACK MALARIA - 2008, ZIMBABWE

1.	Tracking shot, flooded village
2.	Zoom in, relief zodiac accessing remote community
3.	Tilt up, aid worker carrying malaria prevention kits in wheelbarrow

21 APRIL 2009, NEW YORK CITY

4.	SOUNDBITE (English) Herve Verhoosel, External Relations Manager Roll Back Malaria Partnership:
“To fight malaria what’s important is prevention first. Use of bed nets, use of insecticide inside of the house, and what is very important too is to use the right medicine, the new type of medicine. That’s why the Global Malaria Action Plan has been developed by the Roll Back Malaria Partnership. It is the first global plan to fight malaria, with that plan all the actors agree on one strategy at short, middle and long term. The solution then is to follow that Global Malaria Action Plan.”

FILE - WHO/ ROLL BACK MALARIA - 2008, ZIMBABWE

5.	Various shots, distribution of bed nets and malaria prevention kits
6.	Various shots, bed net demonstration
7.	Med shot, villagers watching bed net demonstration

21 APRIL 2009, NEW YORK CITY

8.	SOUNDBITE (English) Herve Verhoosel, External Relations Manager Roll Back Malaria:
“Malaria kills one million people every year; that’s one child dying from malaria every thirty seconds in Africa. But today we have everything to prevent and to cure malaria, with no excuse anymore to fight the disease all together with the Roll Back Malaria Partnership.”

FILE - WHO/ ROLL BACK MALARIA – MAY 2008, MOZAMBIQUE

9.	Wide shot, exterior of district hospital
10.	Med shot, mother and sick child
11.	Close up, sick child

21 APRIL 2009, NEW YORK CITY

12.	SOUNDBITE (English) Herve Verhoosel, External Relations Manager Roll Back Malaria:
“You know, today we are using in Africa a new kind of medicine called ACT. That medicine is the only one that’s working now, but it’s costing thirty times more than the old medicine. Then the only way for the people in Africa to be able to pay for that medicine is to have that medicine at the same price as the old version. That’s why the Roll Back Malaria Partnership with the British Government and UNITAID have launched a new facility to give those medicines at the same price as the old version of the medicine.”

FILE - WHO/ ROLL BACK MALARIA – APRIL 2008, ANGOLA

13. Various shots, pregnant woman with malaria being attended by doctor

STORYLINE:

On World Malaria Day on April 25, the Roll Back Malaria (RBM) Partnership will kick-start its "Counting malaria out" campaign. This two-year campaign will intensify global efforts to reach the first important malaria milestone by 2010 and to strengthen systems in endemic countries for the long haul of sustained malaria control and elimination. 
  
The "Counting Malaria Out" campaign calls on malaria endemic countries, RBM partners and donors to put extra efforts into comprehensively tracking progress along the way to universal coverage by 2010, near-zero deaths by 2015 and the gradual elimination of malaria.

The RBM Partnership has also developed the Global Malaria Action Plan (GMAP) which provides a global framework for action around which partners can coordinate their efforts.

Herve Verhoosel, External Relations Manager of the Roll Back Malaria Partnership, while highlighting preventive measures such as the use of bed nets and insecticide, stressed the importance of making “the right medicine” available.

He said that the Global Malaria Action Plan “is the first global plan to fight malaria” in which “all the actors agree on one strategy at short, middle and long term."

Malaria is a leading cause of child mortality in Africa, claiming a life nearly every 30 seconds.  Children are at highest risk for severe malarial illness and death during the first five years of life while their immune systems are developing

Verhoosel said that “malaria kills one million people every year”, but that today “we have everything to prevent and to cure malaria, with no excuse anymore”.

The Affordable Medicines Facility (AMF) is a financing mechanism designed to make artemisinin-based combination therapies (ACT) more accessible, and by so doing to reduce the use of sub-optimal treatments.

Verhoosel said that ACT can cost up to “thirty times more than the old medicine” and that “the only way for the people in Africa to be able to pay” for it is by making it available at “the same price as the old version.”

Pregnant women, infected with malaria, have an increased risk of severe maternal anemia, parasites in the placenta, low birth weight, prematurity, and increased infant mortality. They are more susceptible to complications from malaria, including cerebral malaria and kidney failure.

According to RBM, integration of scaled-up malaria programs with existing maternal and child health services is essential to achieving global targets for malaria reduction.

RBM was launched in 1998 by the World Health Organization (WHO), the United Nations Children’s Fund (UNICEF), the United Nations Development Fund (UNDF), and the World Bank to provide a coordinated approach to the global fight against Malaria.

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