GERMANY / MATCH AGAINST POVERTY

13-Dec-2011 00:02:57
UNDP Goodwill Ambassadors Ronaldo and Zinédine Zidane have mobilized their friends to take on the Hamburger Sport-Verein (HSV) at the Imtech Arena in Hamburg, Germany on Tuesday 13 December. Most of the proceeds of this year's friendly match will go towards addressing the ongoing food crisis in the Horn of Africa, where  more than 13 million people have been left in need by famine, drought, conflict and high food prices. UNDP
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STORY: GERMANY / MATCH AGAINST POVERTY
TRT: 2.57
SOURCE: UNDP
RESTRICTIONS: NONE
LANGUAGE: FRENCH / ENGLISH / SPANISH / NATS

DATELINE: 13 DECEMBER 2011, HAMBURG, GERMANY
SHOTLIST
1. Wide shot, football Players, including Zidane, Ronaldo and Drogba hold Match Against Poverty – Hamburg banner
2. Various shots, players and referee on the pitch
3. Various shots, football match
4. SOUNDBITE (English) UNDP Goodwill Ambassador Didier Drogba:
“It’s very important for me to be here today because the fight is, the mission is heavy. It is heavy to fight against poverty is not something easy. But I hope that all the big names here and all the support we’ll have from the fans, we’re going to manage to touch peoples’ hearts, because that’s the message that we have to send.”
5. Various shots, football match
6. SOUNDBITE (French) UNDP Goodwill Ambassador Zinedine Zidane:
“Our message is clear: We've been doing this for 10 years. It’s important to keep up the good work. The Horn of Africa is important because that's where you find the most poverty in the world. It's always important to keep that front and centre. We'll never say it enough; our purpose is to help people. Now more than ever we have to help the Horn of Africa. The draught and famine have created a very serious situation.”
7. Various shots, football match
8. SOUNDBITE (Spanish) UNDP Goodwill Ambassador Ronaldo:
SOUNDBITE (Spanish) UNDP Goodwill Ambassador Ronaldo:
“Because it is our match against poverty and it is a match that although we are not playing football animore, we are excited to play. And we still believe that we can convey a great message to the world that we can fight against poverty.”
9. Various shots, football match
10. SOUNDBITE (Spanish) UNDP Goodwill Ambassador Ronaldo:
“Every year, we have devoted the money we have raised to a given region, and today it will be sent to Africa. We are really happy to help Africa, which is a region where, for sure, we still find many problems. And surely we have the duty to convey this message, to alert the world that there is still much to do.”
11. Med shot, players laughing
STORYLINE
UNDP Goodwill Ambassadors Ronaldo and Zinédine Zidane have mobilized their friends to take on the Hamburger Sport-Verein (HSV) at the Imtech Arena in Hamburg, Germany on Tuesday 13 December.

Most of the proceeds of this year's friendly match will go towards addressing the ongoing food crisis in the Horn of Africa, where more than 13 million people have been left in need by famine, drought, conflict and high food prices.

While relief efforts have saved thousands of lives, the situation throughout Somalia in particular, remains critical. Four million people are still in crisis, and 250,000 face famine.

Two thirds of the match proceeds will be used to bolster humanitarian and recovery activities in Djibouti, Ethiopia, Kenya and Somalia. The United Nations (UN) is working in these countries to provide emergency food aid, water, shelter and health services, while working on longer term development plans.

Proceeds from the previous eight Matches against Poverty have benefited projects in more than 27 developing countries, including recent recovery efforts in the wake of the 2010 Haiti earthquake and Pakistan floods.

Didier Drogba, playing his first match as a UNDP goodwill Ambassador and who is originally from Côte d'Ivoire said that he is happy to participate and help in a small way the people suffering in Africa.

SOUNDBITE (English) UNDP Goodwill Ambassador Didier Drogba:
“It’s very important for me to be here today because the fight is, the mission is heavy. It is heavy to fight against poverty is not something easy. But I hope that all the big names here and all the support we’ll have from the fans, we’re going to manage to touch peoples’ hearts, because that’s the message that we have to send.”

Former French Captain Zinadine Zidane said that it was important to remember and support the people in the Horn of Africa.

SOUNDBITE (French) UNDP Goodwill Ambassador Zinedine Zidane:
“Our message is clear: We've been doing this for 10 years. It’s important to keep up the good work. The Horn of Africa is important because that's where you find the most poverty in the world. It's always important to keep that front and centre. We'll never say it enough; our purpose is to help people. Now more than ever we have to help the Horn of Africa. The draught and famine have created a very serious situation.”

Ronaldo, who recently retired from professional football, said that he was excited to play.

SOUNDBITE (Spanish) UNDP Goodwill Ambassador Ronaldo:
“Because it is our match against poverty and it is a match that although we are not playing football animore, we are excited to play. And we still believe that we can convey a great message to the world that we can fight against poverty.”

He said that professional athletes have a duty to alert the world that there is still much to do.

SOUNDBITE (Spanish) UNDP Goodwill Ambassador Ronaldo:
“Every year, we have devoted the money we have raised to a given region, and today it will be sent to Africa. We are really happy to help Africa, which is a region where, for sure, we still find many problems. And surely we have the duty to convey this message, to alert the world that there is still much to do.”

The annual Match against Poverty, now in its 9th edition, promotes action on the Millennium Development Goals (MDGs) - eight internationally-agreed goals which seek to end extreme poverty worldwide by 2015. It will be broadcast live on more than 20 national and international television networks.
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