2 Apr 2012

FAO / FOOTBALL AGAINST HUNGER

To kick-start the Match Against Poverty campaign, over the weekend Match Day Against Hunger was held across Europe. Matches were played by over 300 clubs in 20 leagues from 16 countries were dedicated to 'sounding the alarm’ on the Sahel crisis. FAO

Posted at: April 2, 2012 1:09 pm

Duration: 02:34

Available in: SD

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STORY: FAO / FOOTBALL AGAINST HUNGER
SOURCE: FAO
TRT: 2.34
SOURCE : FAO / EU / EPFL 
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / SPANISH / GERMAN / NATS

DATELINE: 31 MARCH 2012, RUSSIA – UNITED KINGDOM – ITALY / 30 MARCH 2012, NETHERLANDS – GERMANY / 28 - 29 MARCH 2012, MANCHESTER, UNITED KINGDOM / FILE

SHOTLIST:

31 MARCH 2012, RUSSIA

1. Various shots, Russian Football Premier League: Sparta Moscow v. Zenit
 
31 MARCH 2012, SPAIN

2. Various shots, Spain - LFP: Ca Osasuna v. Real Madrid

31 MARCH 2012, UNITED KINGDOM

3. Various shots, UK - Premier League: QPR v. Arsenal

30 MARCH 2012, THE NETHERLANDS

4. Various shots, Holland - Eredivise: Utrecht v. Excelsior

31 MARCH 2012, ITALY

5. Various shots, Italy – Lega Serie A: Catania v. Milan

30 MARCH 2012, GERMANY

6. Wide shot, Bundesliga: Borussia Dortmund / VfB Stuttgart, teams entering stadium
7. Wide shot, photo-op
8.  Wide shot, team holding banner
9. SOUNDBITE (German) Martin Schulz, European Parliament President:
"Nothing reaches people like football, and nothing gets people more emotional than football. When football professionals say they are fighting hunger in the world, they can reach many more people than us politicians, and that's why this is a really worthy action."

28 FEBRUARY, BRUSSELS, BELGIUM

10. Med shot, Raúl González Blanco signing a short at a Press launch of FAO / EU / EPFL 'Professional Football against Hunger' at the European Commission 
11. Med shot, photo-op, Raul Gonzalez Blanco, Kristalina Georgieva (Member of the European Commission in charge of International Cooperation, Humanitarian Aid and Crisis Response) and representatives of the EPFL (European Professional Football Leagues) including Sir David Richards (EPFL Chairman and UK Premier League Chairman)
12. SOUNDBITE (Spanish) Raúl González Blanco, soccer player:
"Football has taught me the importance of determination and team work. I've been working with FAO for 8 years as a Goodwill Ambassador, and I have found those same values in the work that the FAO and EU do in Africa."

28, 29 MARCH 2012, MANCHESTER, UNITED KINGDOM

13. Wide shot, Soccerex European Forum
14. Med shot, Kristalina Georgieva, with former players Patrick Vieira (FAO Goodwill Ambassador) and Steffen Freund 
15. SOUNDBITE (English) Kristalina Georgieva, Member of the European Commission in charge of International Cooperation, Humanitarian Aid and Crisis Response:
"Football is the most popular game and it will bring attention to the most serious problem we are facing – the hunger that is hitting the countries of the Sahel region – 15 million people area at risk, 1 million kids may be losing their lives to malnutrition."
16. Med shot, Kristalina Georgieva, with former players Patrick Vieira (FAO Goodwill Ambassador) and Steffen Freund

STORYLINE:

The "Professional Football Against Hunger" which kicked off on Friday (30 March) came to hundreds of European football stadiums with the message that action is needed now to avert a humanitarian disaster in the Sahel region of Africa, where a food and nutrition crisis caused by drought, chronic poverty, high food prices, displacement and conflict is affecting millions of people.

Promoted by the Association of European Professional Football Leagues (EPFL), the European Commission and the United Nations Food and Agriculture Organization (FAO), the third and biggest-ever Match Day Against Hunger made a call for urgent action.

By the time the last match is played tomorrow (2 April), the campaign's message and activities would have swept across the continent from Glasgow to Vienna and from Málaga to Novosibirsk, involving 300 professional football clubs in 20 leagues throughout 16 European countries, reaching millions of football fans.

Martin Schulz, the European Union Parliament President said that nothing reached people like football. "When football professionals say they are fighting hunger in the world, they can reach many more people than us politicians, and that's why this is a really worthy action", he said.

The "Professional Football Against Hunger" campaign aims to raise awareness of the joint efforts needed to fight hunger and malnutrition. The motto of the campaign - Together We Can Save Lives – shows its spirit of solidarity and teamwork.