Kiyotaka Akasaka (second from left), Under-Secretary-General for Communications and Public Information, presents the YouTube "Citizen Ambassadors" project (on screen) during the UN Department of Public Information's forum on "The News Media and New Media: Challenges and Opportunities". Also pictured are Macon Phillips (third from left), White House Director of New Media, and Kiyoshi Wada (fourth from left), First Secretary of General Affairs at the Permanent Mission of Japan to the United Nations.