New label helps "sustainable" mountain goods to standout

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Mountain products (Screen grab from FAO video)

A new marketing label has been launched which the UN hopes will help sustainable mountain goods to stand out from the crowd.

The label will be granted to products that support "local biodiversity" and production methods that are traditional to mountain communities across the world.

It's an initiative of the Food and Agriculture Organization (FAO) together with the international NGO, Slow Food, which is active in 150 countries.

Giorgio Grussu, Project Coordinator of FAO's Mountain Partnership Secretariat, told Sandra Ferrari how the labelling will work.

Duration: 3'43"

Filed under Today's Features.
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