Angry Birds help make UN and the world a happier place

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Hit that switch! Join Matilda and the Angry Birds in turning off unnecessary lights. Image: International Day of Happiness Angry Birds Campaign

The Angry Birds came to the UN on Friday to help make "the world a better place".

That's according to the UN Secretary-General, who was on hand to appoint "Red" of the Angry Birds mobile phone game, an honorary ambassador at UN headquarters.

Matthew Wells has the story.

In order to mark the International Day of Happiness, officially taking place on Sunday, UN chief Ban Ki-moon announced a campaign to encourage young people to take action on climate change, incorporating the global brand known simply as Angry Birds.

Millions around the world have played the iconic game on their phones, but now the UN has enlisted the real-life help of the lead characters to spread an important message.

Mr Ban said the UN was "proud to give Red, a reason to go Green" in appointing him Honorary Ambassador for Green, at a special ceremony on Friday afternoon.

"The Angry Birds have entertained millions" he said, adding that now they were "part of making the world a better place" with the added momentum of promoting international happiness.

As part of his ambassadorial duties, Red will go on a "virtual world tour" starting on Monday, highlighting various ways that citizens can take action on climate change.

It's being showcased on Twitter using the common hashtag #AngryBirdsHappyPlanet.

The campaign is a partnership involving the UN Development Programme (UNDP), the UN Foundation, and Sony Pictures Entertainment.

Matthew Wells, United Nations.

Duration: 1’02"

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