SDG Advocates to promote global development goals

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UN Secretary-General Ban Ki-moon and Shakira. UN File Photo/Eskinder Debebe

Royalty, Nobel laureates, athletes and entertainers are among the eminent persons from around the world who will help the UN to bring about a better future for all people and the planet.

Dianne Penn reports on the new advocates for global development goals, known as SDGs, announced on Tuesday by UN Secretary-General Ban Ki-moon.

Her Majesty Queen Mathilde of Belgium, Nobel Peace Prize winner Leymah Gbowee from Liberia, football star Lionel Messi from Argentina, and pop singer Shakira from Colombia. 

These are just a few of the 18 eminent global citizens who will be using their powerful voices to garner support for the Sustainable Development Goals (SDGs). 

Aimed at eradicating extreme poverty while also combating climate change, the goals will guide global development priorities over the next 15 years. 

Farhan Haq, a UN spokesperson, has more. 

"The Advocates will build on their unique standing and leadership to promote the Sustainable Development Goals as part of an ambitious and transformative global development agenda. They are to support the Secretary-General in his efforts to generate momentum and commitment to achieve the SDGs by 2030.

The SDG Advocates will promote the universal character of the SDGs, including their commitment to leave no one behind; to promote the engagement of new stakeholders in the implementation and financing of the SDGs; to encourage partnerships with governments, civil society and the private sector to share knowledge and resources; and to raise awareness for the integrated nature of the Sustainable Development Goals." 

Ghana's President John Dramani Mahama and Norway's Prime Minister Erna Solberg will co-chair the group of SDG Advocates. 

Dianne Penn, United Nations. 

Duration: 1'26"

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