Campaign uses star power to get people invested in new develoment goals

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Ms. Amina Mohammed, Special Advisor to the Secretary-General on Post-2015. UN Photo/Mark Garten

Entertainers, athletes and other stars from across the globe are hoping to make the new Sustainable Development Goals (SDGs) world famous.

Through the Global Goals Campaign, they're working to educate people everywhere about efforts to fight poverty, inequality and climate change.

The aim is to reach "seven billion people in seven days" starting on 25 September.

Maria Carlino reports.

British band One Direction, Nobel laureate Malala Yousafzai and a constellation of stars are supporting the Global Goals Campaign to get people invested in the success of the Sustainable Development Goals (SDGs).

World leaders are expected to adopt the SDGs when they meet in New York later this month.

Amina Mohammed is the Special Advisor to the UN Secretary-General on Post-2015 Development.

She explains how a recent trip to her native Nigeria illustrates the importance of the campaign.

"And I travelled by road from Abuja all the way through my hometown and into what is considered Boko Haram territory…places where people have lost their lives or have been kidnapped from.  But, at the same time, seeing the resilience of people, where people have come to their aid; still looking for that light at the end of the tunnel…And that makes it even more important that this set of goals is known by everyone in the hamlets and in the villages of Nigeria; that this is coming to make a difference in their lives."

The Global Goals Campaign has several initiatives.

One involves working with the UN children's fund, UNICEF, to get schools to teach children about the 17 Sustainable Development Goals.

The objective is that the youngsters will grow up knowing about the goals and will thus push to make them reality by the year 2030, the deadline for meeting the SDGs.

Maria Carlino, United Nations.

Duration: 1'23"

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