Big names draw attention to link between food and peace

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WFP staff distributing ready to eat food to families who fled from Yarmouk, Syria. Photo: WFP/Bashar Elias

Some of the world's biggest brands are supporting the UN to highlight the vital role of food assistance in creating a more peaceful world.

More than a dozen major corporations are teaming up with the World Food Programme (WFP) today to sponsor the airing of a 30-second fundraising commercial called "Symbols".

Daniel Dickinson reports the spot highlights the powerful role of food assistance in times of conflict.

Some of the biggest global corporate names are sponsoring the World Food Programme ad on broadcast and online channels on this, the International Day of Peace.

The commercial highlights the connection between war and hunger and WFP's work to alleviate suffering and save lives through food assistance.

The effort was first championed by McDonald's, but has since grown to include some of the biggest names in business, including Burger King, Facebook, Google, MasterCard and United Airlines, to name a few.

All funds raised from the effort will go to WFP's emergency response fund that provides food assistance to those in places such as Syria, Iraq, South Sudan and Yemen.

Daniel Dickinson, United Nations

Duration: 44"

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