Tennis star Novak Djokovic latest UNICEF Goodwill Ambassador

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Novak Djokovic at a nursery school near Belgrade, Serbia. Photo: UNICEF/Nebojsa Babic

Serbian tennis player Novak Djokovic has been appointed a Goodwill Ambassador with the UN Children's Fund, UNICEF.

The announcement was made during a ceremony in New York on Wednesday.

Djokovic, the world's number one ranked tennis player, had previously been a UNICEF Serbia Ambassador.

UNICEF described him as a "true champion for children around the world."

Siobhán Garside has more.

Though Novak Djokovic is best known for his tennis playing and light-hearted antics on the court, he said he is honoured to defend the importance of access to early childhood care and development for every girl and every boy.

Djokovic also said he is "committed to helping UNICEF provide quality early care and development to children, especially those who are most vulnerable, to help them build a brighter future for themselves, their families, and their communities."

He joins a list of UNICEF Goodwill Ambassadors, past and present, which includes Audrey Hepburn, David Beckham, Orlando Bloom and Serena Williams, among many others. 

The athlete has also signed a memorandum of understanding between the World Bank and his Novak Djokovic Foundation to partner more closely on promoting early childhood development. 

Siobhán Garside, United Nations.

Duration: 47″

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