#ShareHumanity campaign with star quality goes live

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#ShareHumanity online campaign was launched on Social Media platforms on Thursday. Image: OCHA

An online media campaign with big star appeal has begun to raise awareness about humanitarian crises ahead of World Humanitarian Day 2015, the UN announced Thursday.

Dozens of A-list personalities are now supporting the (hashtag) #ShareHumanity campaign by sharing compelling humanitarian stories on their social media accounts.

The aim is to raise awareness…and funds.

Daniel Johnson has more.

On today's non-stop news channels, there's no shortage of stories about natural disasters, sickness and war.

But in a bid to put a human face on these crises – and to reach a new public – the UN has enlisted the help of A-list celebrities.

Megastars like tennis champion Maria Sharapova and Chinese martial arts supremo Jet Li have already agreed to share incredible stories of human kindness and bravery on their own social media pages.

They're all using the #ShareHumanity hashtag.

The hope is that their fans will share the stories too ahead of World Humanitarian Day 2015 on 19 August.

The campaign is the brainchild of OCHA, the UN agency that coordinates humanitarian work around the world.

Here's OCHA spokesperson in Geneva, Jens Laerke, who recounts one of the stories, about a doctor's heroism after the Nepal earthquake:

"He was climbing up the mountains to some of the most remote, worst affected communities, when he found a man who had been put up against a pile of stones to stabilise him because he had a spinal injury. He'd been sitting there for three days. He took him on his back and carried him down the mountains to a place where a helicopter could bring him out to safety. "

For OCHA, there are two aims: to raise awareness, and funding.

This year the UN agency said it needs US$20 billion to reach 80 million people in need, which is nearly double the number 10 years ago.

Daniel Johnson, United Nations, Geneva

Duration: 1’24″


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