Link between culture and tourism highlighted in Cambodia

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UNTWO/UNESCO World Conference. Credit: UNESCO

The UN cultural agency says it is committed to strengthening the links between culture and tourism.

That's the message delivered by the head of UNESCO at the World Conference on Tourism and Culture, which opened in Seam Reap, Cambodia on Wednesday.

Stephanie Castro reports.

The Conference, which has for the first time brought together Ministers of Tourism and Culture, has been jointly convened by the UN World Tourism Organization and UNESCO.

Under the theme "Building a New Partnership, its objective is to identify key opportunities and challenges for a stronger cooperation between these two fields.

In her statement, UNESCO Director-General Irina Bokova said culture shapes people's identity and is a means to foster respect and tolerance mong people.

It is also a way to create millions of jobs and improve people's lives, Ms Bokova added.

"UNESCO is deeply committed to strengthening the links between culture and tourism. Our goal is to create a positive dynamic between the two, a dynamic that is mutually reinforcing, that works for sustainability at the benefit of local communities. Our starting point is to safeguard culture under all its forms, from monuments to living heritage, encompassing traditions, festivals and the performing arts."(29")

Ms Bokova said that safeguarding cultural heritage must move forward with sustainable tourism.

She said this is even more important as countries are shaping a new global sustainable development agenda which is due to be adopted later this year.

Stephanie Castro, United Nations.

Duration: 1’22″

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