Launch of 72-hour social media campaign by WFP to help Syrians

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Syrian refugee child. Photo:WFP/Dina El Kassaby

A 72-hour social media campaign to raise US$64 million to reinstate Syrian refugees' food vouchers has been launched by the UN World Food Programme (WFP).

Food assistance was suspended by WFP on Monday to nearly 1.7 million Syrian refugees due to a lack of funding.

The three-day campaign starting on Wednesday asks members of the public to donate one US dollar to prevent Syrian families from going hungry.

Laure Chadraoui is a WFP Spokesperson based in Dubai.

“We are very hopeful that this campaign picks up quickly over the next few hours and few days. So far we have seen a very positive reaction on Facebook and on twitter. This may be a very ambitious campaign but we are counting on the goodwill of so many supporters of WFP.”  (19″)

People around the world are being asked to visit WFP's website to donate online.

Since the Syrian conflict erupted in 2011, WFP has succeeded, despite fighting and problems of access, in meeting the food needs of millions of displaced Syrians and up to 1.7 million refugees in the neighbouring countries.

Daniel Dickinson, United Nations.

Duration: 1'22"


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