Global coalition for safer roads launched at UN

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Photo: IRIN/Reena Gurung

A coalition of organizations which aims to reduce the number of deaths by road traffic collisions has been launched at the UN.

Road traffic crashes are the number one killer of teenagers and young adults and the eighth leading cause of death globally, the UN says.

A number of companies have come together from the automobile industry, the telecom sector, media, and the beverage industry.

Carlos Brito, the CEO of Anheuser-Bush InBev, a brewing company, is the Chairman of the Coalition Together for Safer Roads.

"1.3 million people die every year. That is the population of some cities in the US like Dallas or in Malaysia, Kuala Lumpur. So it is an amazing number. So we need to act fast. And we realize that for a complex problem we need a coalition of companies because it is a multi-sector type of approach."

He said the coalition would focus on making roads safer with the right infrastructure and equipment, educating motorist to drive safely and advocacy.

The World Health Organization (WHO) estimates that by 2030, traffic accidents will become the fifth leading cause of death in the world.

Stephanie Castro, United Nations.

Duration: 1’09″

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