HeForShe campaign mobilizes men to advocate for women

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Photo: UN Women/Janarbek Amankulov

One of the largest solidarity movements of the 21st century for gender equality is being launched by the UN agency for gender equality, UN Women.

The HeForShe campaign intends to mobilize one billion men and boys to end persisting inequalities faced by women and girls.

The kick-start event on Saturday at UN Headquarters is being co-hosted by the British actor and UN Women Goodwill Ambassador Emma Watson.

Kristin Hetle is from UN Women.

The HeForShe campaign is an effort to invite men to take a stand for women, for women's rights, both because it's the right thing to do but also because it's the smart thing to do for them in the long run. So by various means we invite men to be vocal, to demonstrate and practice that they are a "he" for "she".

The Campaign is bringing together gender experts, world leaders and civil society organizations.

Over the next 12 months, UN Women says the HeForShe campaign will call upon one half of humanity in support of the other half for the benefit of all.

Stephanie Coutrix, United Nations.

Duration: 48″

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