Shift in market power in banana trade: FAOListen /
The control of the global market for bananas has shifted from multinational companies to supermarkets and large retail chains, according to the UN Food and Agriculture Organization (FAO).
The shift has come about partly because of cheaper transport costs.
Growers, who are largely in developing countries, are also benefitting from changes in consumer demand.
They're selling more organic and fair-trade bananas.
Sandra Ferrari asked Ekaterina Krivonos, an economist at the FAO, about how the market is developing.