Caribbean States urged to promote the region as one destination in 2014Listen /
"My Christmas wish for the Caribbean tourism sector is that we commit to promoting the region as one destination throughout 2014; that we would each commit a percentage of our annual tourism budgets… towards the marketing of a strong Caribbean brand so that the Caribbean Tourism Development Company, can bolster our campaign for the region's benefit."
That's the wish of the Chairman of the Caribbean Tourism Organization Beverly Nicholson-Dotty.
In her Christmas message to the region's tourism actors, she declared that there is a major opportunity awaiting us in both traditional and emerging markets.
And she said, "in the New Year, let us work together to address the onerous taxes that suffocate our sector. While we will not soften our stance on requesting the British authorities address the Air Passenger Duty in a manner that is equitable, we cannot ignore the effects some of our own tax regimes are having on intra-regional travel."
The tourism chairman noted that "In January, the Caribbean Tourism Organization celebrates 25 years of existence and during the year-long celebrations it is hoped they will be able to harmonize their efforts to boost travel to and within the region."
She challenged those who work in the industry to embrace their important role in this critically important sector, pointing out, "We need to truly deliver on the experience in the New Year knowing full well that seemingly small acts of kindness can create a big impact in giving visitors reasons to recommend our destinations to others".
"Let us enter 2014 as proud nations and territories of the Caribbean ready to work together in harmony to achieve results we richly deserve", Caribbean Tourism organization Chairman Beverly Nicholson-Dotty concluded.
This is Donn Bobb reporting.