November is Caribbean Tourism MonthListen /
November is Caribbean Tourism Month.
For those in the tourism sector in the Caribbean, the month of November is the eve of the start of the long-anticipated winter season. It is primarily for this reason that November is celebrated each year as Caribbean Tourism Month. The main objectives of Caribbean Tourism Month are: to raise awareness among the people of the Caribbean of the importance of tourism in the region; to raise the profile of the Caribbean tourism in the market place; and to attract positive media coverage for and of the Caribbean.
This year, the theme is One Sea, One Voice, One Caribbean.
Chairman of the Caribbean Tourism Board of Directors Chantal Figueroa said we must be prepared to walk the talk on matters of sustainability.
She was excited about the trend emerging among CTO member countries where a number of territories are developing educational and incentive programmes to turn citizens and those living in the Diaspora into tourism ambassadors.
Ms. Figueroa noted that Brazil, Russia, India, China and South Africa – known as the BRICS – continue to show great potential as new tourism source markets for the Caribbean.
She recalled that during a recent State of the Industry Conference (SOTIC 2013), travel marketing expert, Paul Cohen, purported that the Caribbean has much work to do to sensitize these countries about its tourism product.
Chairman of the CTO Board of Directors Chantal Figueroa said the Caribbean region could make great strides by promoting itself under Brand Caribbean.
She said the Board was eager to partner with interested territories to develop a marketing strategy grounded in sustainable tourism principles in order to capitalize on these new opportunities.
Donn Bobb, United Nations.