CTO prepares for State of the Industry ConferenceListen /
The Caribbean Tourism Organization (CTO) holds its State of the Industry Conference (#SOTIC2013) in Martinique in mid-October. The conference has its theme, "Perfecting the Experience. Delivering Authenticity", reflecting the seriousness with which the CTO views total customer satisfaction, said Hugh Riley, the organization's secretary general. To this end, the CTO has launched a Total Visitor Satisfaction (TVS) programme to measure and rate the quality of the experience that member countries offer to visitors.
Riley said "It is the quality of the experience that will determine if our guests develop such an emotional attachment that they become influencers and repeat visitors. The whole Caribbean will enhance its competitive advantage by providing unique and memorable experiences to our visitors.
The State of the Industry Conference (SOTIC) is the Caribbean's leading tourism conference, bringing together decision-makers from the public and private sectors, academics, travel professionals and journalists from the region and around the world. At this year's event, delegates will explore a range of elements that are critical to the development and success of the sector in the region. These include training and education, service quality, standards, visitor satisfaction, and community involvement.
This is Donn Bobb reporting.