Caribbean prepares for State of the Tourism Industry ConferenceListen /
The State of the Industry Conference (SOTIC) is the Caribbean's leading tourism conference, bringing together decision-makers from the public and private sectors, academics, travel professionals and journalists from the region and around the world.
This year's event is themed, "Perfecting the Experience; Delivering Authenticity," delegates will explore a range of elements that are critical to the development and success of the sector in the region. These include training and education, service quality, standards, visitor satisfaction, and community involvement.
Sylma Brown, the director of CTO-USA Inc., the Caribbean Tourism Organization (CTO)'s New York-based office which overseas events in the Americas says "The conference should be particularly appealing to a cross section of the Caribbean tourism industry. She says that's because experts will focus on how we utilize the latest technology with the attributes that make the Caribbean unique – the blessings of a vibrant and diverse culture, our welcoming and hospitable nature, our innate sense of humour, our musical talents and an enhanced dose of customer service to provide the authentic experience that our visitors seek and that will increase business to the region."
Ms Browne says "Every participant will leave with ground-breaking ideas that will give the region a competitive edge because the authenticity of the Caribbean cannot be replicated". She adds that "The media will leave with new story angles; the service providers will better understand from best practices the importance of overall customer satisfaction; and the destinations will be exposed to the latest trends in technology that can keep their visitors connected and informed while in the region."
This is Donn Bobb reporting.