China's leading actress urges greater effort to end illegal ivory trade

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Chinese actress Li Bingbing, UNEP Goodwill Ambassador. UNEP Photo

One of China's most popular celebrities and a rising Hollywood star – Li Bingbing — has urged greater effort by governments and consumers to combat the illegal wildlife trade.

During a fact-finding mission to Kenya on Monday, the actress visited the renowned David Sheldrick Wildlife Trust near Nairobi, where young elephants, many of which have been orphaned due to poaching, are cared for and often returned to the wild.

She said citizens and the business community in Asia can play a crucial role in preventing the illegal killing of elephants in Africa by saying no to ivory products.

"The current poaching crisis raises major concerns about the survival of elephants and rhinos here in Kenya," said Li Bingbing during a press conference at UNEP headquarters in Nairobi.

Ms. Bingbing, a Goodwill Ambassador for the United Nations Environment Programme, UNEP who stars in the film Resident Evil, was recently named 'Asian Star of the Year' by Variety Magazine.

Gerry Adams, United Nations.

Duration: 1’03″

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