Sustainable Tourism is good tourism policy: CTO Beverly Nicholson-DotyListen /
There's been a call for resources to be allocated to both the preservation of the Caribbean's natural resources and the development of a cutting edge hospitality sector driven by high levels of service excellence in order to provide a well-rounded visitor experience.
The call has come from the Chairman of the Caribbean Tourism Organization- CTO, Commissioner Beverly Nicholson-Doty in a welcome address to the Sustainable Tourism Conference – STC-14 in Trinidad and Tobago.
She says the Caribbean is blessed with natural beauty – rainforests, beaches, coral reefs, vistas, botanical gardens and rivers, explaining that there is no shortage of natural wonders.
But she says sustainability speaks to more than the preservation of the environment – it is about the preservation of a people's culture and heritage.
“ The sensitive planning of responsible tourism is no longer just a “feel good” activity but an essential component of a sound economic development strategy. These elements must be woven into the fabric of the total visitor experience and into the quality of lives for those who call the region home. Sustainable tourism is good tourism policy. It is good for the people of our nations, it is good for the visitor experience, and it is good for business and local communities. Indeed, it is now a fact that we can “earn green by being green.”
Chairman Beverly Nicholson-Doty says the Caribbean has long been a leader in tourism but cautioned that the region cannot rest on its laurels.
She says as one of the world’s most desired destinations, the time has come to put our heads together and up our sustainable tourism development game to ensure we remain in the lead.
Donn Bobb, United Nations.