World Committee on Tourism Ethics praises growing private sector commitment

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Global Code of Ethics for Tourism

The Twelfth Meeting of the World Committee on Tourism Ethics commended the UN World Tourism Organization (UNWTO) Private Sector Commitment to the Global Code of Ethics for Tourism Initiative and praised the growing number of signatory businesses who pledged to uphold responsible conduct in the tourism sector (Madrid, Spain, 4-5 March).

As the body responsible for promoting and monitoring the implementation of the UNWTO Global Code of Ethics for Tourism, the Committee applauded the significant advancements in UNWTO's engagement with the private sector, as well as the 47 companies and associations which signed the Code between September 2011 and February 2013. These include major tourism associations from Germany, the Netherlands, Spain and Mexico, among others.

UNWTO Secretary-General, Taleb Rifai, in his welcome remarks said that "With their signature, these companies have pledged to implement and promote the Code's values, both by integrating ethical practices into their business operations, and by reporting to the World Committee on Tourism Ethics on the actions they undertake"..

The Chairman of the World Committee, Dawid De Villiers, called for a renewed commitment to ethical standards and values, stressing that "we live in difficult times and peoples and nations around the world are facing enormous challenges". He explained that "the tourism sector can make a valuable contribution to peace and progress if all stakeholders commit themselves to the principles and values of the Global Code of Ethics for Tourism. The Code is our roadmap towards a better future". This is Donn Bobb reporting.

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