Digital game supports WFP operations in SyriaListen /
A digital gaming company based in Bangkok, Thailand has created a new way to support the United Nations World Food Programme's (WFP) emergency food assistance operation in Syria.
The company, Sandbox Global, has created a Facebook game called Stylista.
Stylista allows players to make virtual visits to famous fashion destinations around the world, shop for the latest fashion trends, and customize their own doll-like figure.
Players who support WFP will receive special game play features in return for their contributions. The game is now played by at least one million online gamers worldwide every month.
Players can also donate Stylista game cash/virtual currency, available for actual purchase.
A second phase of the partnership with Stylista, due to begin in March, will support WFP's Mother and Child Health and Nutrition and school meals programmes in Asia.
Gerry Adams, United Nations.