Sustainable energy initiatives in tourism can bring enormous returns: UNWTOListen /
Sustainable energy initiatives in tourism are creating economic opportunities and jobs for millions, whether in tourism, energy or other sectors.
In a message marking World Tourism Day on 27 September, Secretary-General of the UN World Tourism Organization Taleb Rifai said that as UNWTO findings show, the return on investment in sustainable energy can be enormous, enabling tourism businesses to grow and create jobs. At the same time, he said, tourism infrastructure in developing countries is helping to bring modern energy services to some of the world's most vulnerable communities.
Secretary-General Rifai noted that with international tourist arrivals reaching one billion in 2012, more must be done to guarantee a brighter energy future. He said destinations and companies must accelerate their transition to low-emission technologies and embrace existing opportunities to leapfrog conventional options in favor of more sustainable energy solutions. He urged all tourism stakeholders – governments, businesses and tourists themselves – to play their part in reaching the UN goal of achieving sustainable energy for all by 2030 and position tourism at the center of the clean energy economies of the future. World Tourism Day was observed under the theme: Tourism & Sustainable Energy: Powering Sustainable Development.