IKEA and UNICEF celebrate 10 years of cooperationListen /
A partnership of over 10 years between the UN children's agency and the Swedish retailer, IKEA to help children in India, is being celebrated this month, UNICEF announced on Wednesday.
According to the agency, the private sector is playing an important role in humanitarian and development issues.
UNICEF says Untied Nations agencies could and must engage with the corporate sector, which provided $155 million for its activities in 2011.
John Winston, Senior Manager for Global Cooperative Alliances at UNICEF says companies such as IKEA have played an important role in the agency's work to help children around the world.
"Throughout the month of September UNICEF will be celebrating with the IKEA Foundation over ten years of interrupted partnership in India to help more than 74 million children create a better future for themselves and for their families. Over that period IKEA and its foundation gave UNICEF over $130 million making it still today UNICEF's largest corporate donor. But while money is paramount, several other elements make partnerships like this one successes with lasting impact for children." (Duration: 28")